One Good Way To Beat The Design Center Trap
Friday, February 23rd, 2007Some builders have discovered that a really good competitive edge is to include most of the options that other builders are using as an additional profit center in their design studios. So, check out those builders. We do, and have been for over 40 years combined experience, and we keep on doing it. They’ve decided that many buyers are put off by constantly hearing the words, “that’s an extra”. They include these options as standard features and keep the costs down through volume purchasing these options for all their homes. You might be thinking, but, what if I don’t want all those options. I have to pay for them anyway. Guess what? Nobody is NOT choosing all these options. Derk says “I wouldn’t want all that stuff”, but, Derk isn’t the one buying. Todays homebuyer wants it all. This makes the buying process much simpler. Over and over, we’ve seen buyers breathe a sigh of relief when they don’t have to deal with comparing option prices along with home prices in sizing up which builder is the best value. And, you won’t be gouged at the design center.
So, check out those builders.